Stitch Fix: A new take on box subscriptions

Have you heard of beauty box delivery services? If you haven’t, the premise is simple. For a monthly fee, usually around $10, the company you subscribe to will send you a box filled with beauty products to try. The products are usually smaller than normal, but sometimes the boxes include full-size products. While I’ve never subscribed to one, I have some friends who hold subscriptions and they think it’s a great way to try new makeup products for a low price.

With beauty box subscriptions on the rise, it’s no surprise the idea has moved into the fashion world. Stitch Fix offers a similar service to its subscribers. Customers pay a $20 styling fee and then receive a box with five hand-picked clothing items to try on.

Subscribers fill out a profile that tells the Stitch Fix stylists what their personal style and budget are. This helps the stylists pick out the perfect pieces to send to the customer. Customers can keep or return as many or as few of the five pieces as they want. The $20 styling fee goes toward the purchase price of any item kept.

If you don’t want to keep an item, just return it within three days and you won’t be charged for it. Otherwise, the company assumes you would like to keep it and charges you for it. The company’s website says that it varies on price point but that pieces are $75 on average.

I definitely think it’s an interesting take on the box subscription idea. Whereas beauty boxes usually come on a monthly basis, you can order Stitch Fix as many or as few times as you want. I definitely like this factor- clothes are way more expensive than makeup, so I would probably need to (read: for my wallet’s sake) order a box less frequently.

I think Stitch Fix is a great idea, though. It’s almost like going shopping with a friend and having them pick out clothes for you. It’s a fantastic way to get you to try some new pieces that you might not normally try and therefore, would be a great tool if you’re trying to step out of your fashion comfort zone.

What do you think? Would you subscribe to a fashion box?